The Kegel Trainer Set comes in a nice, sturdy box with a colorful printed thick paper sleeve and a small number of details on it. When you pull the sleeve off the box and open it, there is a nice piece of black foam inside with cutouts for everything to set nicely into; it's perfect for storage. There is also a little black net baggie to store the items in if you so choose. This would be a great gift box, maybe some wrapping paper for the element of surprise. There are no instructions that come with this set at all, which is a downfall. However, I did get a nice email about how to use it, which was very helpful, on a positive note, no wasted paper from the instruction booklet.